07-08 December 2018 in Melbourne, Australia

Day One: Conference Talks @ Fed Square
Day Two: Service Design Open House @ studios across Melbourne

Tickets via Eventbrite

Sarah Drummond (UK)


Leisa Reichelt


Seb Chan


John Ravitch (USA)


Safa Almarhoun


Louise Long


Yoko Akama

RMIT University

Ash Alluri

The Australian Centre for Social Innovation (TACSI)

Sasha Abram

First Australians Capital

Penny Hagen (NZ)

Auckland Co-Design Lab

Caroline Sanz


Donna Spencer


Jo Szczepanska

Dental Health Services Victoria

Tristan Cooke


Julia Birks


Day One: Conference Talks @ Fed Square

Friday 07 December 2018

Day One will be a series of talks and panels by a diverse group of practitioners – both local and global – from across: industry, academia, consultancies and startups.

There’ll also be a good amount of time set aside for: coffee, lunch, drinks, connecting with peers, and catching up with friends.

We'll be based in Deakin Edge for the day, a light filled theatre in Fed Square.


8:30 - 9:00
Arrival and registration

9:00 - 9:10 Tristan Cooke / Julia Birks
Welcome and admin

9:10 - 9:45 Leisa Reichelt (Atlassian)
Operating in context: or what to do when you discover all your best tricks don't work anymore

9:45 - 10:20 Jon Ravich (IDEO – USA)
Beyond the valley

10:20 - 11:00 Morning break

11:00 - 11:20 Caroline Sanz (Isobar)
How to get shit done and change the world at the same time

11:20 - 11:40 Donna Spencer (Readify)
UX, UI, CX, SD, PD: Does it matter?

11:40 - 12:00 TBC

12:00 - 12:20 Jo Szczepanska (Dental Health Services Victoria)
Co-design or faux-design?

12:20 - 13:20 Lunch break
Chocolate Buddha (Fed Square)

13:20 - 14:00 Safa Almarhoun (CQ/Today) / Louise Long (Today)
Why CX needs Cultural Intelligence (CQ)

14:00 - 14:40 Yoko Akama (RMIT) / Ash Alluri (TASCI) / Sasha Abram (First Australians Capital) / Penny Hagen (Auckland Co-Design Lab – NZ)
The Dark Side of HCD: Dangers of Empathy, Trauma and Altruism

14:40 - 15:20 Afternoon break

15:20 - 15:55 Seb Chan (ACMI)
Designing experiences that expand time

15:55 - 16:30 Sarah Drummond (Snook – UK)

16:30 - 16:40 Tristan Cooke / Julia Birks
Close and admin

16:40 - 21:00 Drinks
Beer Deluxe (Fed Square)

Day Two: Service Design Open House @ studios across Melbourne

Saturday 08 December 2018

Day Two will be our first Service Design Open House – with studios across Melbourne opening their doors to run workshops with practitioners.

This is a chance to take a peek inside their spaces, get some insight into how they differentiate themselves, and learn something new from the people who work there day-to-day.

Participating studios include: Paper Giant, Today, Medibank, Meld Studios, Portable, and Isobar (with more being announced soon).

There will be a morning and an afternoon session, so everyone will get to visit two locations. Online registration for these sessions will be sent out to conference attendees the week before the conference.

At the end of the day we'll all come together at Starward Distillery to share our experiences and celebrate the end of the year.


9:30 - 10:00 Open House Session 1
Arrival and registration

10:00 - 12:30 Open House Session 1

12:30 - 13:30 Travel

13:30 - 14:00 Open House Session 2
Arrival and registration

14:00 - 16:30 Open House Session 2

16:30 - 17:00 Travel

17:00 - 21:00 Afterparty
Starward Distillery

Giving back

We donate 10% of our revenue to the Asylum Seeker Resource Centre, to help create real change in our community. If you enjoy the day please consider doing the same.

Paper Giant Today Medibank Meld Studios Portable Isobar Service Design Melbourne Rosenfeld Media
Tickets via Eventbrite